Planning a spring break launch party at a retirement community is certainly not the strangest thing the drinks brand has done. HARD MTN DEW Livewire is now available for purchase in Florida, Iowa, Minnesota, Arkansas, Illinois, Oklahoma, Ohio, Las Vegas and Virginia. Contestant entrants are required to be at least 21 years old and a resident of the U.S.įull rules and regulations for the contest can be found here. Also included is roundtrip airfare, transportation, a $1,000 spending allowance and two nights lodging. The lucky winner will receive a trip to the “Definitely Over 21” party in Florida for themselves and one guest. Submissions are open from March 1 through March 10. ![]() In the one place synonymous with both oranges and everyone being definitely over 21, we’re ready to party like only HARD DEW can.”įans are offered the chance to join in on the boozy fun by visiting and describe how they would spend their spring break at a retirement community with HARD MTN DEW. “To launch new HARD MTN DEW Livewire, we’re inviting fans to celebrate spring break with us in the least conventional way possible. “Since the launch of HARD MTN DEW, we’ve pushed boundaries and challenged convention, even going so far as to marry a fan to show our love and commitment to HARD DEW Nation,” said Erica Taylor, Senior Brand Director for HARD MTN DEW. ![]() Following what fans considered an incredibly long wait, a spiked Baja Blast flavor released in February 2022. The debut line featured three alcoholic versions of fan-favorite soda flavors: Regular, Black Cherry and Watermelon. To celebrate the launch of its latest orange-flavored hard soda, Mountain Dew plans to party at a retirement community in Florida, a location synonymous with both oranges and everyone being well above the legal drinking age.Īnnounced on Wednesday, the drinks brand’s latest flavor, HARD MTN DEW Livewire, arrives just one year after the official launch of the HARD MTN DEW line. Everyone in attendance at the launch party for HARD MTN DEW Livewire is guaranteed to be “definitely over 21.” (Photo: Hard MTN DEW)
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